Inc. Magazine has recognized Impossible Foods on its Best in Business list for the second year in a row, specifically highlighting the plant-based meat company for its marketing strategies. The company has focused on updating its packaging to appeal to meat-eaters and provide a competitive alternative to traditional meat, with 90 percent of its customers already being meat-eaters. Impossible Foods aims to solve the "meat problem with more meat" and has released new products like Steak Bites to cater to this goal.

Peter McGuinness, the president and CEO of Impossible Foods, expressed pride in the company's recognition by Inc. Magazine for its excellence in both the Food & Beverage sector and Marketing. While celebrating the achievement, he noted that Impossible Foods is the only plant-based company on the list, calling the recognition "bittersweet." The company continues to evolve and grow, introducing new products like corn dogs and health-certified plant-based beef, and remains committed to providing the best-tasting food to its customers.