Impossible Foods has partnered with Madison Square Garden, the New York Knicks, and the New York Rangers to become their official plant-based burger partner. As part of the multi-year partnership, Impossible Foods will operate a new concession stand, Impossible Grille, at the arena, serving a variety of plant-based creations during all events.

The collaboration will also include brand promotion during regular-season basketball and ice hockey games, featuring in-game LED signage and highlights on GardenVision. This opportunity allows Impossible Foods to reach a wide range of Americans at a time when interest in plant-based meat is declining, while also showcasing their products' nutritional value to athletes through their NSF Certified for Sport designation. The partnership signifies the company's expansion into the sports market, providing fans with indulgent plant-based options at one of the most iconic venues in sports and entertainment.