Pat Brown, the founder of Impossible Foods, transitioned from academia to focus on addressing climate change through food innovation. He believes that phasing out animal agriculture and replacing it with plant-based options is crucial in restoring ecosystems and combating environmental devastation. Brown's work with Impossible Foods has revolutionized plant-based eating and sparked discussions about the future of food and its role in fighting climate change. His latest venture, a documentary titled Wild Hope: Mission Impossible, showcases his efforts to restore land for nature and reduce carbon emissions.

Brown emphasizes the importance of creating plant-based foods that outperform animal products in taste, texture, and aroma in order to successfully transition away from animal agriculture. He is conducting experiments on a former cattle ranch to test different approaches to ecosystem restoration and carbon sequestration, with the goal of maximizing biodiversity and reversing environmental damage on a large scale. He encourages young innovators to focus on solving problems that improve lives and create a better future in the food industry, emphasizing the opportunity for innovation and impact in the plant-based market.