According to a recent analysis by climate advocacy group Madre Brava, the price of meat in the UK, Germany, and Spain has significantly increased since the pandemic, making plant-based proteins like beans and tofu a more affordable option for consumers. The cost of plant proteins has not risen as dramatically as that of beef, pork, and chicken, with plant-based meat alternatives now even cheaper than conventional processed meat in some European countries.

The rise in meat prices is attributed to various factors such as climate change, declining livestock numbers, and geopolitical conflicts. Supermarkets in Europe are encouraged to support the protein transition by offering more plant-based options and setting clear emission-reduction targets. Ultimately, the availability of affordable plant proteins presents an opportunity for consumers to make healthier, more sustainable dietary choices while also saving money in their grocery budget.