Inaugural veg-net Event Unites Plant-Based Founders to Discuss Insights for Category Growth

The inaugural veg-net event brought together plant-based founders and buyers in the UK food sector for a day of networking and discussions on category growth. The event featured one-to-one meetings, industry expert clinics, and panel discussions on branding, finance, sales, and marketing. Key insights from the event included the importance of innovation, great taste, and branding for plant-based brands looking to appeal to mainstream consumers.

Research presented at the event highlighted the opportunities for plant-based brands to target flexitarians and open omnivores, who represent the majority of the consumer market. The research also emphasized the significance of taste, on-pack messaging, and branding cues in influencing consumer purchasing decisions. Overall, the event aimed to connect plant-based founders with buyers and industry experts to facilitate collaboration and drive growth in the plant-based food category.