India's CPG giant Marico has acquired a 60% stake in plant-based startup Cosmix Wellness for $25M, with the option to buy the remaining 40% after 2029. Cosmix, known for its vegan protein and supplements, has seen rapid growth, with revenues doubling and reaching a profit of $1.8M in the 2025 financial year.

The acquisition reflects the increasing interest in the protein category in India, with companies like Marico looking to expand their presence in the booming sector. Cosmix, founded by a husband-and-wife duo and gaining fame on Shark Tank, is set to drive accelerated growth and broaden its product offerings under Marico's ownership, with a focus on innovation and differentiation.