Indian supplements brand Immunosciences has introduced a new plant-based protein powder claimed to be the "lightest" in the category, thanks to a unique enzyme blend that aids in digestibility. The Pure Plant Protein product contains DigeZyme, prebiotic and probiotic fibers, and monkfruit sugar, providing 24g of complete protein per 30g scoop. The brand targets protein-deficient consumers, such as busy professionals and vegetarians, aiming to provide clean daily nutrition without bloating or heaviness.

With the Indian plant-based protein market expanding rapidly, Immunosciences taps into the growing demand for plant proteins among consumers seeking dairy-free options, clean eating, and muscle support. The powder, which contains a blend of pea protein isolate, brown rice protein, and pumpkin seed protein, also includes digestive enzymes to improve protein breakdown and absorption. The rise in plant protein demand in India is driven by concerns around deficiency and the increasing popularity of GLP-1 drugs, making protein an important dietary tool for maintaining muscle health in the face of age-related muscle loss.