GoodDot Foods from India has partnered with Hilton Hotels to host a Pan-India Plant Protein Culinary Festival during Veganuary. The festival features a menu centred around GoodDot's plant-based meat products and is available across all of Hilton's hotels in India until February 13. The culinary offerings include a variety of Indian and continental dishes showcasing how plant-based meat can be transformed into indulgent, restaurant-quality dishes without compromising on taste or texture.

GoodDot, a pioneer in the Indian plant-based meat industry, has expanded its offerings internationally and operates a foodservice business in addition to its product range. The partnership with Hilton is part of a larger trend in the foodservice industry in India, with a growing demand for plant-based protein options. Other major players in the industry, such as McDonald's India and Starbucks, have also introduced plant protein options to cater to this expanding market. Hilton's commitment to sustainability is further demonstrated by its participation in the World Sustainable Hospitality Alliance and its efforts to increase plant-based food options on their menus globally.