Infinite Roots Begins Commercial Rollout of Mushroom-Based Foods for Foodservice

German fermentation startup Infinite Roots, known previously as Mushlabs, has launched their first consumer-facing food brand, MushRoots, offering mushroom-based meat alternatives targeted at the foodservice and B2B sectors. Their debut product, mushroom-based meatballs, is now available in select restaurants like Stadtsalat in Germany, with more partners expected to adopt the products soon. The meatballs come in two varieties and are made with a limited ingredient list, free from artificial flavorings or additives.

Infinite Roots CEO Mazen Rizk positions the meatballs as a new category in modern cuisine, emphasizing the savory umami taste achieved through the power of mushrooms. The company, which initially focused on fermentation technologies for alternative proteins, developed the MushRoots line as their first commercial entry into the culinary market. With plans for further product formats under the MushRoots label, the brand aims to expand its presence in the European foodservice market, offering plant-based menu options that are convenient for professional kitchens.