Ingredion has introduced VITESSENCE® Pea 100 HD, a pea protein solution tailored for cold-pressed bars to address formulation difficulties commonly encountered in plant-based products. The new ingredient aims to maintain the softness of bars over time, improve sensory attributes, and boost nutritional value. Through sensory testing, Ingredion found that the protein offers a smooth texture, lacks chalky or powdery notes, and has a minimal plant flavor, making it suitable for a variety of bakery applications beyond cold-pressed bars.

The company highlights the protein as a tool for achieving "clean label" strategies, as it can help manufacturers meet consumer demands for nutritional information while maintaining a neutral taste profile. Ingredion's new pea protein is positioned to assist in making "source of protein" or "high protein" claims, providing a solution that prioritizes taste, texture, and sensory appeal in the sports and nutrition bar market.