Ingredion Releases Significant Consumer Insights: Clean-Label is King, 73% of EU Consumers Seek Natural Ingredients

Ingredion has unveiled significant consumer insights at the Food Ingredients Europe (FiE) 2024, revealing that clean-label products are now the top driver for consumer willingness to pay premium prices. The latest research shows that 73% of European consumers are actively seeking products made with recognizable ingredients, with health-conscious consumers prioritizing nutritional benefits and functional ingredients that deliver added health value. Texture is also emerging as a key differentiator, with "crispy" mouthfeel being highlighted as the most engaging attribute in savoury applications.

In response to the demand for clean-label products with natural ingredients, Ingredion has introduced new solutions at FiE 2024, such as a clean-label native corn starch texturizer for vegan cheese and citrus fibre ingredients that can replace expensive and volatile ingredients like eggs and oils. The company's showcase at FiE features plant-based prototypes across multiple categories, including savory, bakery, reduced-dairy, and beverages, highlighting their innovative ingredient portfolio that meets evolving consumer demands. Ingredion's solutions aim to bridge the gap between clean labels, taste, sustainability, and nutritional preferences, enabling manufacturers to create products that deliver on consumer expectations.