Inside 'Planting Change:' Beyond Meat’s New Film on Food, Health, and the Planet

Beyond Meat has released a new film called Planting Change, narrated by founder Ethan Brown, to promote plant-based nutrition. The film explores the benefits of plant-based foods for both human and planetary health, showcasing the process behind Beyond Meat products. It aims to debunk misinformation and highlight the clean and simple ingredients used in their plant-based alternatives.

The film also addresses the nuanced discussion around ultra-processed foods, emphasizing that not all processed foods are unhealthy. Beyond Meat's products, like the Beyond Burger, offer protein and fiber with a significantly lower environmental impact compared to traditional meat. By promoting plant-based protein sources, the film encourages environmental stewardship and supports the rewilding of lands to combat climate change. Planting Change premiered on YouTube in April, aligning with Earth Month to raise awareness and inspire action for environmental preservation and sustainable food choices.