A Reddit post titled "I was paid to discredit veganism online. AMA" has shed light on potentially concerning tactics used by the meat industry to undermine the vegan movement. The anonymous Redditor claimed to have worked for a US meat industry trade group, being paid to push anti-vegan narratives and fake negative vegan experiences online. Tactics included portraying veganism as more powerful than it actually is, faking extremist vegan personas in threads, spreading misinformation, and attacking organizations like PETA.

The OP revealed that workers were paid low wages and signed NDAs, with the industry possibly preying on vulnerable individuals for this work. They also admitted feeling guilt over their actions eventually. The Reddit post highlighted the presence of organized efforts to discredit veganism online, with some content being difficult to fact-check, pointing to a larger issue of fake propaganda on the internet.