Investment Climate Podcast: Jack Clegg of Platter, How to Get Funded in 2025

In the Investment Climate Podcast, host Alex Shandrovsky interviews investors to uncover the benchmarks for funding Alt Proteins in 2025. In episode 35, Jack Clegg, founder and CEO of Platter, a UK-based startup digitizing wholesale food ordering, shares his experience raising £350,000 from UK angels and the Startup Wise Guys accelerator. Despite cycling groceries at night to pay rent, Jack's no-shortcuts approach to investor outreach, focusing on grit, clarity, and relentless follow-up, led to successful fundraising.

Key highlights from Jack's story include his relentless hustle in building Platter while working odd jobs, his deliberate choice of not taking easy capital from friends and family but seeking validation from external angels, and his strategic targeting of industry veterans over generic investors for funding. This episode serves as a powerful blueprint for resilience, humility, and startup execution without shortcuts or handouts in the competitive investment landscape.