Investment Climate Podcast: Jason Rosenbaum of Actual Veggies, How to Get Funded in 2025

The Investment Climate Podcast series, hosted by Alex Shandrovsky, focuses on funding benchmarks for Alt Proteins in 2025 and delves into the investment strategies of successful Climate Tech CEOs and Leading VCs. In Episode 25, Jason Rosenbaum, co-founder and co-CEO of Actual Veggies, discusses their recent $7M Series A funding. Actual Veggies stands out in the plant-based market by creating clean-label, whole-food veggie burgers that prioritize taste and simplicity over ultra-processed ingredients like pea protein. The company's transparency, data-backed growth, and strong margins have attracted investors.

Jason emphasizes the importance of taste and clean labels in their products, avoiding pea protein and other additives to maintain flavor and texture. Actual Veggies' radical transparency in quarterly updates, showcasing real sales numbers and financials, has built trust and enthusiasm among their investors. With strong gross margins in the 50% range, Actual Veggies sets itself apart in the plant-based industry, offering room for sustainable growth and marketing investment that attracts investor interest.