Investment Climate Podcast: Laurel Orley of Daily Crunch, How to Get Funded in 2024

In this episode of the Investment Climate Podcast, host Alex Shandrovsky interviews Laurel Orley, the Executive Officer of Daily Crunch Snacks. Daily Crunch is a women-owned certified company focused on providing healthy snacks and promoting mental health. Orley discusses the importance of finding investors who align with the company's mission and product, as well as the significance of having detailed plans and projections to show how funds will help scale effectively. Daily Crunch recently closed a Series A funding round with Launch Tennessee as the lead investor.

Daily Crunch positions itself in the nut category, a multi-billion-dollar market, instead of trying to compete across multiple categories. The team carefully selected investors who align with the brand's vision and turned down those who didn't feel like a good fit. By using a structured, phased fundraising process and providing regular updates, Daily Crunch kept potential investors engaged and encouraged participation in their funding rounds.