Investment Climate Podcast: Michroma & We Are Palta on Treating the Raise Like a Sales Process

In this episode of the Investment Climate Podcast, host Alex Shandrovsky interviews Ricky Cassini, Co-Founder & CEO of Michroma, and Alan Valicenti, Partner & Chief Growth Officer of We Are Palta. They discuss the importance of treating the fundraising process like a sales process, and the efforts Michroma made to create a professional and comprehensive data room with 110 slides that ultimately helped them oversubscribe their seed round. We Are Palta, a design and marketing agency, played a crucial role in helping Michroma present their science in a clear and compelling way to investors.

Michroma is a precision-fermentation startup focused on creating natural food colors from fungi, while We Are Palta specializes in marketing and design for science-driven companies. Through their collaboration, Michroma was able to secure funding and generate interest in their product, showcasing the importance of a well-presented pitch and the value of a multidisciplinary team in the fundraising process.