Israeli Startup ‘Redefines’ Plant-Based Meat with 90% Less Saturated Fat

Israeli startup Redefine Meat has introduced a new line of plant-based meat products with 90% less saturated fat and reduced use of methylcellulose, aiming to appeal to health-conscious consumers. The new burger and beef mince products boast improvements in taste, texture, protein levels, and saturated fat content, meeting the highest nutritional standards for a Nutri-Score rating of A.

Through an innovative 3D-printing process, Redefine Meat has been able to enhance the taste and texture of its plant-based meat products, making them more appealing to consumers who are seeking healthier, high-quality alternatives to traditional meat. The company's focus on nutrition and flavour aims to address concerns about ultra-processed foods and meet the evolving preferences of European consumers, with plans to expand its products across the continent.