‘It’s Not A Joke’: Pizza Hut France Adds La Vie Plant-Based Ham on All Menu Items for the Same Price

French food tech startup La Vie has partnered with Pizza Hut France to offer its plant-based ham as an on-demand option on all menu items for the same price as conventional ham. Initially met with skepticism on social media, the move marks the first time La Vie has teamed up with a pizza chain, allowing customers of all dietary preferences to enjoy a plant-based alternative on their dishes without any additional cost.

The partnership aligns with the growing trend towards plant-based eating in France, with one in five young people opting not to consume meat for ethical and environmental reasons. La Vie's vegan ham, made primarily from pea protein, offers a nutrient-rich and flavorful alternative that appeals to health-conscious French consumers, amid increasing concerns about factory farming and restrictions on vegan labeling in the country.