Italian Meat Giant Gruppo Tonazzo Stops Selling Meat

Gruppo Tonazzo, a renowned Italian meat producer, has made the bold decision to cease selling meat entirely and shift its focus to plant-based food. The company, established in 1888 and known for its traditional Italian butchery methods, is now emphasizing its meat-free brand Kioene, which was created 40 years ago. The CEO of Gruppo Tonazzo expressed a commitment to future generations and stated that the company is embarking on a new era of plant-based proteins, aiming to lead a revolution in the sector.

Kioene Gruppo Tonazzo, popular among 2.3 million households in Italy, plans to expand its line of plant-based products following the decision to move away from meat. The shift towards plant-based food comes at a time when veganism and reduced meat consumption are gaining traction in Italy, driven by concerns about health, animals, and the environment. The move aligns with the growing understanding of the environmental impact of animal agriculture and the urgent need to reduce meat consumption to combat climate change.