Italian plant-based food producer Kioene has expanded into the German market with the launch of its Verde Amore range in Edeka, Famila, and Combi chains. The brand's focus on ready-to-eat plant-based dishes that emphasize vegetables aims to provide a unique offering in a market saturated with meat-like alternatives. To support its growth in Germany, Kioene has established a subsidiary in the country and plans to handle distribution through direct export from Italy.

Kioene's entry into the German market is part of the company's broader international growth strategy, which includes a production partnership with Mercadona in Spain. Owned by Gruppo Tonazzo, Kioene was founded in 1988 and has shifted its focus from meat to plant-based products to contribute to environmental preservation and raise awareness about plant-based diets. CEO Albino Tonazzo expressed confidence in the market and consumers following their lead as pioneers in the plant-based food industry.