Jambon Beurre for the Climate Generation: La Vie Debuts Plant-Based French Ham

French startup La Vie has unveiled a new plant-based ham, aiming to cater to vegans and those looking to reduce their meat consumption. The plant-based ham is designed to be an alternative to the nation's favorite sandwich, the jambon beurre, which sells over 1.2 billion sandwiches annually. La Vie's ham, which comes in regular and smoked flavors, is made from 90% pea protein and is free of nitrites, aiming to provide a healthier option compared to traditional pork ham.

La Vie has seen success with its plant-based bacon and is now targeting the ham market with its latest product. The company has also launched a crowdfunding campaign and announced plans for a virtual restaurant. La Vie's unique marketing strategies have garnered attention, with the brand receiving accolades for its inventive approach. The company's funding rounds and expansion plans signal its commitment to sustainability and profitability in the alternative protein industry.