James Wilks Of ‘The Game Changers’ Launches FYTA, Performance Protein Powder

James Wilks, producer and star of the documentary "The Game Changers," has launched a new plant protein powder called FYTA. It took two years to develop FYTA, which is made from upcycled barley and lupini beans, offering 30 grams of protein per serving and dissolving easily into various beverages and foods. The environmentally friendly powder is sweetened with monk fruit and meets heart health recommendations set by the American Heart Association.

FYTA is different from other plant protein powders on the market, using sustainable ingredients and being sourced from non-GMO crops grown with high standards. Wilks plans to expand the availability of FYTA beyond the US and to introduce new flavors while also working on a long-awaited sequel to "The Game Changers." The powder, priced at $39 per bag, is currently sold online and has received input from nutritionists, doctors, and sports dietitians to ensure its quality and effectiveness.