Candy Kittens, a British brand known for its sweets, has purchased snack brand Graze from Unilever in a deal expected to be completed in the first half of 2026. This marks Candy Kittens' first venture into snacks after over a decade in the sweets industry. The acquisition is part of Candy Kittens' expansion strategy and has increased the brand's overall size by 300 percent.

Graze, which first launched over 20 years ago, offers a range of vegan and vegetarian snack products. Candy Kittens, known for its exclusively vegan recipes, aims to bring new energy and excitement to the Graze brand which suffered under Unilever ownership. With this acquisition, Candy Kittens is demonstrating its ambitions to back brands and take risks in the competitive snack industry.