Jaouda Launches the “First” 100% Moroccan Milk Alternative Brand

Agri-food company Jaouda has launched Nabatlé, the first milk alternative brand made in Morocco. Available in oat, almond, and coconut varieties, the plant-based milk is calcium-fortified, gluten-free, lactose-free, and free of added sugars and preservatives. The launch aims to showcase Morocco's ability to create high-quality products using local knowledge and promote the benefits of plant-based milk to Moroccan consumers.

The milk alternatives market in Morocco is still in its early stages but is expected to grow significantly in the coming years. Globally, the milk alternatives market is forecasted to be worth around $51.87 billion by 2032, reflecting the increasing consumer awareness of lactose intolerance and sustainability issues. Jaouda's Nabatlé brand is positioned as a symbol of innovation, know-how, and creativity in Morocco and aims to provide a viable dairy alternative for consumers in the country.