Japan’s Someno’s TOFU Co. Reports 179% Sales Surge at First Overseas Branch in Barcelona

Japanese tofu maker Someno’s TOFU Co. reported a significant 179% increase in sales at its first overseas branch in Barcelona, Spain, just eight months after opening. The company, known for its traditional tofu and plant-based options, has captured the attention of European consumers seeking authentic Japanese products. CEO Atsuto Ono has announced plans to expand to other European cities, citing the growing demand for plant-based foods in the region.

The European plant-based food market has seen substantial growth in recent years, with sales reaching record levels despite economic challenges. Countries like the Netherlands and Spain have shown a shift towards plant-based eating, creating a favorable environment for companies like Someno’s TOFU Co. to enter the market and cater to a growing consumer base. The company plans to establish Barcelona as its home base for future European branches, with hopes of integrating with the local community and further expanding its reach.