Alt Protein
Japanese Vegan Egg Brand Raises $1.64M Pre-Series A to Launch in US & EU
Green Queen • Aug 30, 2023
Japanese plant-based egg brand, Umami United, has raised $1.64 million in a pre-Series A funding round led by Beyond Next Ventures. The company plans to develop a vegan egg white alternative and expand into the US and European markets, starting with the UK and Germany. Umami United's products use wood ear mushrooms to extract an umami taste profile and replicate the functionality and sensory attributes of conventional eggs. The brand aims to cater to the demand for plant-based alternatives in response to issues like egg shortages due to avian flu outbreaks in Japan.
With Japan seeing an increase in plant-based food sales and a growing interest in sustainable options, Umami United is well-positioned to meet consumer needs. The company's focus on B2B operations and partnerships with food manufacturers reflect its strategy to provide safer, healthier food options while addressing supply chain challenges in the egg industry.
*This summary was generated using AI.
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