Jay&Joy Doubles Capacity With Acquisition of Les Nouveaux Affineurs and €2M Investment

French plant-based cheese alternative company Jay&Joy has acquired its competitor Les Nouveaux Affineurs and secured a €2 million investment to double its production capacity and expand its product range across Europe. The acquisition adds a production facility in Ivry-sur-Seine and retains 10 jobs, while Les Nouveaux Affineurs' founder will join Jay&Joy as Chief Technology Officer and Chief Operating Officer.

The merger enhances Jay&Joy's product offerings to include approximately 15 items, including new formats for the food service industry. The €2 million investment will fuel the integration of activities and accelerate international development, supported by existing investors and entrepreneurs such as Cédric Meston and Jean-Baptiste Rudelle. The company aims to strengthen its presence in Europe and offer high-quality plant-based products that meet consumer demands.