Jay&Joy Opens €1.3M Round to Retail Investors as It Targets 2027 Breakeven

French plant-based cheese producer Jay&Joy has opened a €1.3 million funding round to retail investors through Crowdcube, with proceeds aimed at production capacity, product development, and an expanded retail sales team. The campaign, which went live on August 27, saw a 35.8% sales growth in the first half of 2026, with plans to break even in 2027 following three consecutive years of increasing losses.

Having raised over €5 million since 2023, Jay&Joy is expanding its reach to UK retail locations after successful distribution in 10 European countries. The company integrates traditional French cheesemaking techniques with plant-based milk, finding success in markets with fewer cultural barriers to plant-based cheese, such as the UK. With a strong growth trajectory, Jay&Joy aims to continue expanding its market presence and become EBITDA positive in 2027.