Jeff Goldblum credits his role in the upcoming film 'Wicked' for making him stop eating meat. The themes of empathy, friendship, acceptance, and standing up against injustice in the story, particularly Elphaba's stance for animal rights, led him to deeply consider his food choices. Many of his co-stars, such as Cynthia Erivo and Ariana Grande, also follow a plant-based diet, citing feeling better physically and a love for animals as reasons for their choices.

The influence of art on personal choices is not uncommon in the film industry. Actor James Cromwell became a vegan and animal rights activist after his role in the film Babe, which tells the story of a piglet. Goldblum, now following a pescatarian diet, expressed a desire for a world that works for everybody on Earth and every creature, suggesting a potential move towards a vegan lifestyle in the future.