Jell-O has introduced its first-ever vegan product, Oat Milk Chocolate Pudding, marking a major pivot for the legacy brand and Kraft Heinz's first foray into the expanding world of dairy-free, plant-based sweets. The launch comes amidst a surging global vegan dessert market and increasing consumer demand for dairy-free alternatives, especially among those with food allergies and lactose intolerance.

The creamy and indulgent oat milk-based pudding is set to breathe new life into the stagnant pudding category, appealing to the 40 percent of Americans who regularly enjoy the sweet treat. With oat milk's growing popularity and Jell-O's wide distribution, the product is positioned to be more accessible, affordable, and appealing to a broader audience, further cementing Jell-O's status as a household name in the plant-based space. This move by Kraft Heinz reflects their commitment to sustainability and health-forward innovation, aligning with consumer trends and demands for more inclusive and modern food options.