Jennifer Aniston Launches Cruelty-Free, Vegan Haircare Brand

Actress Jennifer Aniston has launched a new cruelty-free, vegan haircare brand called LolaVie. The brand's first product, the Glossing Detangler, features a 99% naturally derived formula and is free from parabens, silicones, sulfates, phthalates, and gluten. Aniston has been involved in the development process for the past five years, and the Glossing Detangler is described as a versatile product that acts as both a heat protector and shine enhancer.

In addition to its vegan and cruelty-free formula, LolaVie also promotes sustainability by using bamboo essence instead of water in its products and packaging them in 100% recyclable materials. Aniston's brand joins a growing trend of celebrities in the beauty industry making a positive impact on sustainability, with other recent launches including Kylie Jenner's Kylie Skin and Jonathan Van Ness's JVN Hair. LolaVie's Glossing Detangler is now available on their website, with updates on new product launches shared on their Instagram page.