Jensen Meat Adds Teriyaki Flavor to Plant-Based Butcher Stick Following Before the Butcher Integration

Jensen Meat Company has launched the Butcher Stick, a plant-based snack stick available in Pepperoni Style and Teriyaki Style, with plans for distribution through retail and foodservice channels. The launch comes after folding Before the Butcher, a plant-based brand acquired in 2019, into a single division with other plant-based operations. The new Butcher Stick range, which includes a teriyaki variant, offers a shelf-stable, vegan, non-GMO, and gluten and dairy-free option with 4g of sunflower protein per stick and a 12-month shelf life.

The Butcher Stick is manufactured in a dedicated plant-based production facility that also serves co-manufacturing clients. Jensen Meat Company's CEO, Abel Olivera, sees the Butcher Stick as an innovative option for consumers looking for healthy protein choices in a meat-stick format that is suitable for various snacking occasions. With a focus on quality and convenience, the Butcher Stick aims to tap into the evolving mainstream snack market and provide a convenient, meat-free option for those on the go.