The Jensen Meat Company has consolidated its plant-based food brands, including Before the Butcher and Cool Beans, under the Jensen Plant-Based Brands division. This integration aims to expand the company's offerings in the alternative protein market, providing protein-rich, gluten-free, and non-GMO products to consumers. By combining these brands, Jensen Meat seeks to deliver high-quality plant-based products while meeting the growing demand for nutritious alternatives.

With a focus on maintaining flavor, authenticity, and quality, the integration of Before the Butcher and Cool Beans into Jensen's plant-based division allows the company to serve a broader range of customers. Additionally, Jensen's commitment to food safety is evident in its dedicated production facilities, which prevent cross-contamination between plant-based and traditional protein products. Through these efforts, Jensen Meat is well-positioned to scale its plant-based operations while upholding its quality standards and meeting consumer preferences in the protein market.