Josh Tetrick: “When You Don’t Burn Money, You Have More Power to Do Good”

Josh Tetrick, CEO of Eat Just, discussed the successful launch of Just Egg in Germany, with the product now in over 500 REWE stores and a new partnership with Edeka. The German market has shown a positive response to the product, although price concerns have been raised. Tetrick emphasized the importance of financial discipline and efficiency in running the company, which has led to record revenue months and successful product launches even in a challenging industry moment.

Tetrick highlighted the focus on creating unique and high-quality products, with Just Egg and Just Meat being the primary focus while Good Meat is a long-term goal. The ultimate vision is for a future where the majority of eggs and chicken produced in the world do not harm animals. Tetrick also addressed misconceptions about plant-based products and health, stressing the importance of reducing saturated fat intake for overall health. Eat Just's future plans include expansion to the UK, the Netherlands, and the Nordic countries following their success in Germany.