Juicy Marbles Launches First Plant-Based Lamb Whole Cut in North America

Slovenian plant-based meat company Juicy Marbles has launched Meaty Meat, a whole-cut plant-based lamb alternative in the US and Canada. Priced at $10 per pack, the product is 26% less expensive per ounce than the company's previous lowest-cost whole-cut option, making it more accessible for everyday use. Meaty Meat is designed to be versatile, suitable for a variety of dishes, and can be cooked whole or cut into different shapes for different cuisines.

Juicy Marbles took a unique marketing approach with Meaty Meat, avoiding direct comparisons to conventional lamb to highlight the product's unique qualities. The company's Marble 3.0 recipe, used in Meaty Meat, focuses on simple ingredients and does not contain thickeners or binders. This plant-based alternative offers 19 grams of protein per 100 grams, a full amino acid profile, and key micronutrients, including B vitamins and iron. Customers in the US and Canada can currently purchase Meaty Meat online, with retail launch dates for other markets yet to be announced.