Juicy Marbles Secures Major German Wholesale Listing for (Revamped) Vegan Ribs with Bones

Juicy Marbles, known for creating plant-based steaks and tenderloins, has secured a major German wholesale listing for its plant-based ribs with bones through wholesaler METRO AG. The ribs, featuring a new recipe called "Marble 3.0," promise a clean label with key features such as high protein content, essential micronutrients, and no preservatives or additives. Co-founder Vladimir Mićković emphasizes the importance of providing tasty yet nutritionally sensible food for all eaters, whether vegan or not.

The debate over vegan ribs with bones has sparked online discussions, but Juicy Marbles utilizes excess protein to create the bones, which are compostable and edible. The brand's focus on exceptional flavor profiles has earned it a loyal following in other markets, and the consultancy MTNV is confident that this success will be replicated in Germany. The brand's entire portfolio will transition to the new recipe by the end of the year, aligning with the company's commitment to delivering high-quality and sustainable alternative products to the market.