JULIENNE BRUNO Launches “World’s First” Commercial Mozzarella Pearl-Style Cheese Alternative at Whole Foods UK

JULIENNE BRUNO has launched the Mozzafiore Pearls, a plant-based cheese alternative inspired by mozzarella pearls, at Whole Foods Market UK. The dairy-free cheese alternative is made using traditional cheese-making techniques with soy instead of dairy, offering a soft and springy texture and a creamy, subtly salty flavor. The product, part of JULIENNE BRUNO’s Collection 02, is the brand’s first hard cheese and is claimed to be the world’s first commercial mozzarella pearl-style dairy-free product.

The Mozzafiore Pearls are free of nuts, gluten, and artificial flavorings and are suitable for use in a variety of dishes such as salads, pasta, pizza, and sandwiches. The name Mozzafiore Pearls pays homage to Italian cheesemaking heritage and the product aims to continue the tradition of creativity represented by mozzarella. Sales of the new cheese alternative will begin at Whole Foods stores in Kensington and Piccadilly from January 9, following successful international expansions for JULIENNE BRUNO in 2024 and accolades for their Superstraccia cheese from Collection 01 at various food awards.