Just Egg Breakfast Options Offered at 50+ New York Bodegas in “Bird Flu Bailout” Initiative

In response to the ongoing bird flu crisis causing high egg prices and shortages, Just Egg and Plantega have launched the Bird Flu Bailout initiative in New York. Over 50 independent bodegas are offering plant-based options for classic breakfast items, such as bacon, egg, and cheese sandwiches made with Just Egg's plant-based egg alternative. Customers participating in the campaign will receive $2 off Just Egg retail products.

Just Egg reports a surge in sales, with growth outpacing that of chicken eggs and repeat purchases reaching over 54%. The initiative aims to introduce people to healthier and more sustainable food options, with bodega owners like Sal Nagi of Hungry and Healthy seeing this as an opportunity to showcase the benefits of plant-based alternatives. Just Egg's CEO Joshua Tetrick believes that this moment demonstrates that Just Egg is a product for everyone, as it becomes more widely available across various types of establishments in the US.