JUST Egg to Launch in Europe Through Major Partnership With VFG

JUST Egg, a popular plant-based egg alternative developed by Eat Just, is set to launch in Europe through a partnership with Vegan Food Group (VFG). VFG has secured exclusive manufacturing and distribution rights for JUST Egg in Europe, with plans to begin production in late 2025 at their facility in Germany. The new formulation of JUST Egg features a cleaner flavor profile and has seen a surge in sales due to the avian flu crisis affecting conventional egg supply chains.

VFG, formed in 2021 and encompassing brands like VFC and Meatless Farm, is investing in automation and quality improvement across its UK and German sites to accommodate the launch of JUST Egg. The brand's CEO believes the product is appealing to a wide audience, as evidenced by its success in various American markets. JUST Egg's European expansion marks a significant milestone for the company and the plant-based food industry as a whole, offering a sustainable and innovative alternative to traditional eggs on the market.