One Planet Pizza has crossed the £1 million mark in annual retail sales for the first time, showcasing significant growth in the plant-based market. The company recently introduced the Sourdough Cheezy Garlic Flatbread at Asda, adding to its range of vegan pizzas. Co-founder Joe Hill noted that the plant-based sector is still expanding, with a shift towards products that deliver on taste and quality rather than a slowdown in interest.

With a focus on attracting not only vegans but also dairy-free shoppers, One Planet Pizza is tapping into a larger mainstream audience. The frozen pizza category is experiencing a noticeable shift towards plant-based and dairy-free options, with the company predicting further growth in this segment. The Sourdough Cheezy Garlic Flatbread is now available at Asda stores across the UK, reflecting the brand's commitment to providing delicious and innovative vegan options to a wider audience.