Kale Foods Adds Soy-Free Legume Brand Färsodlarna to Nordic Portfolio

Kale Foods, a Swedish plant-based distributor, has acquired Stockholm-based brand Färsodlarna, known for its locally grown legume products, from investment arm Novax. Färsodlarna's range, including mince, burgers, and meatballs, is built around sweet lupine, grey peas, and field beans grown in Sweden, with rapeseed paste as the only other ingredient. The absence of soy in their products has differentiated them in a market reliant on imported protein sources.

The acquisition fits into Kale Foods' brand acquisition strategy, expanding their retail offering and creating synergies in distribution, marketing, and sales. Novax, who backed Färsodlarna since its early stages, sees the transition to Kale Foods as a natural next step for the brand. CEO Conny Swahn sees enormous potential in scaling up Färsodlarna's products and further developing the brand under Kale Foods' umbrella.