Dutch food-tech pioneer Rival Foods has appointed Karin Lowik as their new CEO, taking over from founder Birgit Dekkers who will continue as COO. Rival Foods is known for its patented shear-cell technology that produces plant-based "whole cuts" with a fibrous texture and clean-label profile. Lowik, with a background in plant-based food marketing, aims to make plant-based meat more accessible to everyone and drive the company into a new phase of growth.

With recent investments and a focus on high-quality, clean-label plant-based products that mimic the taste and texture of animal meats, Rival Foods hopes to lead a tipping point in the protein transition. The company's technology and products have the potential to attract consumers back to the plant-based category by offering healthier, tastier alternatives without artificial additives. The strategic leadership structure, with Dekkers as COO and a strong leadership team in place, is set to propel Rival Foods towards new horizons and further success in the plant-based food market.