Katjes USA has appointed US influencer Jake Shane as its Chief Creative Officer, entrusting him with the responsibility of overseeing the creative strategy, brand messaging, and marketing campaigns for the company. With Shane's massive following on platforms like TikTok and Instagram, where he has shown his support for the brand, Katjes is looking to leverage his reach to further establish its presence in the US market.

Having entered the US market in 2021 with its plant-based gummies, Katjes is excited about the new chapter ahead with Shane on board. In a recent LinkedIn post, Katjes USA expressed their enthusiasm for having Shane as part of their team and highlighted the new energy and big plans ahead for the brand under his creative leadership.