Kellogg Launches New Vegan Cereal To Capture Gen Z Snackers

Kellogg has launched a new vegan cereal brand called Eat Your Mouth Off in an effort to appeal to the snacking habits of Gen Z shoppers. The plant-based cereal is sugar-free, protein-packed, and comes in two flavors - Chocolate and Fruity. It contains ingredients such as soy protein isolate, pea protein isolate, and oat fiber, providing 22 grams of plant protein per serving and zero added sugars.

WK Kellogg Co's new vegan-friendly cereal is a departure from their traditional products that often contain dairy ingredients. The launch of Eat Your Mouth Off aligns with the company's focus on the health-conscious younger generation and their preference for functional and on-the-go snacks. This move reflects Kellogg's efforts to stay relevant and cater to the evolving tastes of Gen Z consumers.