Humane World for Animals has launched Beansday, a weekly initiative encouraging people to replace animal-based foods with beans every Wednesday, backed by a social media PSA featuring actor Kevin Bacon temporarily rebranding himself as Kevin “Bean.” The campaign includes a dedicated online hub with recipes from plant-based chefs and food influencers, alongside a public pledge. Beans are promoted as an affordable, environmentally-friendly protein source that offers more fiber per serving than animal-based options.

Kevin Bacon, a vocal animal advocate who keeps various animals on his farm, expressed his support for Beansday, stating that a simple change in what you eat every Wednesday can make a meaningful difference for animals. The campaign aims to make it easy for anyone to take a step towards a healthier and more sustainable diet, while also helping to reduce animal suffering and environmental impacts. Beansday encourages a weekly swap to beans, highlighting the benefits of choosing plant-based options for both individuals and the planet.