Knicks and Mavericks Fans Have Another Reason to Cheer: Home Games Come With New Vegan Options

Basketball fans attending games at Madison Square Garden (MSG) in New York City and the American Airlines Center (AAC) in Dallas now have access to a wider range of vegan options. Beyond Meat is the first Official Plant-Based Meat Partner of MSG, featuring an exclusive concession stand called the Go Beyond Grill offering a variety of plant-based products during events. MSG's new vegan menu includes dishes like the Beyond Burger Broadway Edition and Beyond Spicy “Showtime” Sausage. Similarly, AAC in Dallas has introduced new plant-based fare such as vegan tacos and nachos alongside existing options like Gold Lion plant-based burgers and hot dogs.

The move towards offering more vegan options at these iconic sports venues aligns with broader sustainability goals in both New York City and Dallas. The partnership between AAC and Unreal Deli, backed by Mavericks owner Mark Cuban, reflects a growing interest in sustainable business ventures. Beyond Meat and Unreal Deli are expanding their plant-based offerings beyond the sports venues to reach a wider audience through partnerships with retailers and restaurants, indicating a shift towards more sustainable and environmentally-friendly food choices.