Kraft Heinz has introduced a new oat milk chocolate pudding under its Jell-O brand, marking its first foray into plant-based desserts. The company aims to cater to consumers with milk allergies or lactose intolerance, as well as parents looking for non-dairy options for their kids. The product, priced at $3.99 for a pack of four, leverages the growing popularity of oat milk as a plant-based alternative in the US.

The move reflects a broader trend in the food industry towards plant-based options, with plant-based desserts experiencing steady growth in recent years. The global market for vegan desserts is expected to reach $8.5 billion in a decade, presenting a significant opportunity for companies like Kraft Heinz. This launch follows other dairy-free products introduced by Kraft Heinz, signaling a shift towards more plant-based offerings in response to changing consumer preferences and dietary restrictions.