Kraft Heinz Launches Vegan Mayo

Kraft Heinz has launched a vegan mayonnaise called NotMayo in collaboration with NotCo, which will be available in the Midwest, Northeast, and Southeast regions of the United States starting this month. Made with chickpea flour and other plant-based ingredients, NotMayo offers a smooth and creamy texture with a savory taste similar to traditional mayo, priced at $5.99. This launch is part of Kraft Heinz's commitment to increasing plant-based food options and supporting health and nutrition, alongside their ownership of the health-conscious brand Primal Kitchen.

NotCo, known for veganizing traditionally non-vegan foods, also offers plant-based alternatives like NotBurger, NotChicken, and NotMilk. The joint venture with Kraft Heinz aims to expand nationally and into Canada. NotMayo can be used in a variety of applications, from slaws to dips, sandwiches, and as a topping for grilled corn. For more information on NotCo and Kraft Heinz, visit their respective websites.