Kraft Launches Vegan Mac & Cheese

Kraft Heinz Not Company has launched Kraft NotMac&Cheese, the first-ever plant-based Kraft Mac & Cheese in the United States. This move is a result of a partnership between Kraft Heinz and TheNotCompany, aiming to revolutionize plant-based foods. The plant-based industry is growing rapidly, with mac & cheese products leading the way, but taste and texture concerns have hindered repeat purchases. Kraft NotMac&Cheese aims to address these issues by offering two delicious plant-based mac & cheese options under the iconic Kraft brand.

The Kraft Heinz Not Company combines AI technology with iconic flavors to create plant-based versions of favorite foods without compromising taste. Kraft NotMac&Cheese is just one of many plant-based offerings from Kraft Heinz, with plans for further portfolio expansion and international expansion in 2024. The new plant-based mac & cheese will be available nationwide in Original and White Cheddar flavors, offering a creamy and comforting experience for both loyal Kraft fans and new consumers looking for plant-based alternatives.